Project Type
A polished brand story or company overview video featuring interviews, B-roll of operations, and branded graphics. Typically 1.5–3 minutes, used on websites and social channels to communicate brand identity.
Parameters
Standard graphics, B-roll, color grade, audio mix
Each revision adds ~2 hrs for this project type
AI-Assisted Workflow
Transcription + story mapping via AI
Multi-Deliverable Mode
Enable to add additional deliverables from the same footage. Footage review time is shared across all deliverables.
19.3 hrs
2.4 work days
6h 26m
across 3 days
Over Estimate
9.6 hrs/finished min
Phase Targets
19.3 hrsTime Summary
| Metric | Value |
|---|---|
| Primary Edit Time | 15.3 hrs |
| Revision Time (2 rounds) | 4.0 hrs |
| Total Project Time | 19.3 hrs |
| Work Days (8hr days) | 2.4 days |
| Hours per Finished Minute | 9.6 hrs/min |
| Footage Ratio (Raw:Finished) | 60:1 |
Workflow Tips
Footage Review Phase
Use AI transcription to scan interviews first. Flag top soundbites before opening the timeline. Target: complete selects in under 3h 22m.
Rough Cut Target
Get a rough assembly to review stage before polishing. Don't color grade or mix audio until structure is approved.
Revision Efficiency
Each revision round is budgeted at 2 hrs. Batch all feedback before starting — avoid multiple small revision passes.